At present, more than 324 million people live in the US. But only a few media companies provide the third biggest nation worldwide with information and news. Ever since Donald Trump took office – and before that – the US media have had to face the challenge of being accused of manipulation and fake news. So how can US journalism manage the balancing act between profit orientation and raising awareness among the public? TREIBSTOFF talked to Chris Lynch. The Chief Marketing Officer at Cision and PR Newswire explains what PR Pros have to consider when they want to be successful in the US.